Phoenix.com Technology News (Author/Yu Lei) On April 15, after Meituan officially released the instant retail brand "Meituan Flash Sales", JD.com officially released an article titled "JD.com does not fight verbal battles, but will insist on telling the truth" saying that due to the rapid development of the second delivery business, it plans to recruit no less than 50,000 full-time delivery workers this quarter , and promises to pay a complete five insurances and one fund for all employees. JD.com said that all related expenses are fully borne by the company.

On the same day, JD.com's single-day order volume exceeded 5 million orders. JD.com emphasized that these orders all come from regular restaurants, and the GMV is larger than the 10 million orders of "Ghost Takeaway". In addition, JD.com has officially launched the "self-operated instant delivery" e-commerce business nationwide. At present, more than 100,000 offline stores of JD.com brand have access to the instant delivery service, and the average delivery time is promised to be no more than 30 minutes.

Earlier today, Meituan announced the official release of the instant retail brand "Meituan Flash Sales" nationwide, focusing on the delivery service of "30-minute good goods are available", marking Meituan's further increase in investment in the instant retail market. It is worth noting that Meituan Flash Sales used images with red background and dog head in the promotional video for comparison, and wrote "Wait for your thing", which is suspected to be launching a marketing offensive against JD.com.

This successive move between JD.com and Meituan undoubtedly pushed competition in the instant retail market to a new climax. In the future, we will continue to pay attention to how the competitive situation of the two giants develops in this field.