Xinhuanet, Shanghai, May 10 (Shen Mei) At a time when competition in the snack food market is becoming increasingly fierce, Greego has always maintained strong market competitiveness with its precise market insight and excellent product innovation capabilities. From May 8 to 10, the FBIF2025 Food and Beverage Innovation Forum was held at the National Convention and Exhibition Center (Shanghai). Many leading food enterprises and practitioners jointly discussed the way to break the deadlock on the current status and development trend of the food industry. During this period, Xinhuanet conducted an exclusive interview with Yu Jing, deputy director of Gree High School of China Product Development Research Institute.

Yu Jing, deputy director of Gree High School of China Product Development Research Institute, was interviewed by Xinhuanet

Speaking of his views on the development trend of the snack food industry, Yu Jing believes that the current development trend of the snack food industry is characterized by diversification, health, functionalization and emotional value-driven. Consumers’ demand for snack foods is no longer limited to taste and taste, and health, nutrition and convenience have also become important considerations. "The transparency of ingredients, clean labels, addition of functional raw materials, environmentally friendly packaging and carbon neutral certified products have also become differentiated selling points. The demand that consumers want both and demand is both challenging and opportunity for Greego."

So, how to win the market in the fierce competition? Yu Jing said that committed to product development from the perspective of consumers is the key to winning the market. "GreeGree has always been committed to product development from the perspective of consumers. This consumer-centric concept runs through GreeGree's product research and development process. From product formula design, process adjustment to final production implementation, GreeGree has always put consumer feedback and needs first. Through various methods such as social media surveys, consumer feedback collection, and market trend analysis, GreeGree can keenly capture changes in consumer demand and quickly transform it into actual product innovation."

Take the retro butter flavor of Belize launched by GreeGo last year as an example. The product was discontinued many years ago, but consumers have been nostalgic for it in recent years. After collecting consumer feedback through social media and other channels, Greego decided to upgrade and launch this product. "We have re-upgrade the product so that it can retain the classic flavor while being more in line with the health needs of modern consumers." Yu Jing said that this retro buttery flavor was loved by consumers as soon as it was launched, becoming a successful case of Greego's balance of product innovation and consumer demand.

At the same time, Gree High School is well aware of the differences in demand among different consumer groups, so it has carried out accurate market segmentation in product development. For children, Greego has launched Bisco with fruit granules and Bisco Bisco with active probiotics. These products not only meet children's needs for delicious food, but also provide protection for their health. "We hope that through these products, children can enjoy the delicious food while also receiving the necessary nutritional support," said Yu Jing.

For female consumers who pursue health and beauty, Greego has launched the flower and fruit series and the tea style series Baiyuan and almond kernel effect plant milk. These products combine traditional Chinese tea culture and modern health concepts, bringing a new healthy drinking experience to female consumers. "Almond kernel effect Dahongpao tea flavor is an innovative product launched in combination with traditional Chinese tea culture. It has the soul of 'Chinese milk tea' and is rich in vitamin E, which meets the dual needs of female consumers for health and beauty." Yu Jing said that the company is also paying attention to the needs of the elderly for snacks.

It is understood that at present, GreeGo has made overall health upgrades to the product. By adding whole wheat flour with special processes, Baiqi, Bailiz and Bailiz have achieved a dietary fiber-rich effect without changing the taste. In terms of balancing sugar reduction and salt reduction, through process improvement and use of natural raw materials, it has launched a delicate Baiqi, which has reduced sugar and low GI, which has lower sodium value.

GreeGo said that in the future, GreeGo will continue to focus on deliciousness and health, constantly explore and innovate, bring more high-quality products to consumers, and lead the development trend of the snack food industry.

[Editor in charge: Yang Dengyuan]