Focus on management on one hand and exercise on the other? Recently, a ergothio capsule advertisement for Kelun Pharmaceutical (002422.SZ) has caused heated discussions. The company's chairman Liu Gexin personally served as the product spokesperson. In the video, his upper body was exposed, and his muscle lines and texture were clearly full of strength. It is reported that the raw materials for the ergothionine product are provided by Chuanning Biotechnology (301301.SZ). Kelun Pharmaceutical stated that the chairman has been taking the product and has been self-disciplined for a long time. In the future, the company will launch other big health products. An industry insider told Cailianshe reporter that ergotsulfide is extracted from biological sources and can now be produced through synthetic biology, with antioxidant and cell protection effects.

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(Screenshot of the endorsement video of the chairman of Kelun Pharmaceutical)

The 75-year-old chairman was shirtless and endorsing the company's big health anti-aging products. Yesterday, many Kelun Pharmaceutical employees forwarded a ergot sulfone capsule advertisement released by Kelun Group Video Account on their Moments. The company's chairman Liu Gexin showed off his muscle figure in the advertisement, and the advertising slogan was "Mr. Liu 75 years old-fashioned--'Nothing!' Ergot sulfone, life is evergreen. Kelun Yongnian, be with you."

A staff member of the company's securities department told Cailianshe reporters who called by investors that the company's chairman has been eating the product and has never had a video at all. The chairman has long been self-disciplined and exercises at 5 a.m. every day. The raw materials of the product are provided by the company, most of which are extracted from mushrooms. The Japanese company provides technology and there may be other versions in the future. "The company is currently advancing into the big health industry. In addition to this product, there are some other products, but it is mainly this at present." Regarding whether it will be sold on platforms such as Tmall and JD.com in the future, the staff member said that the company will gradually improve it.

In addition, a reporter from Cailianshe called Chuanning Biotechnology, a subsidiary of Kelun Pharmaceutical, as an investor. The staff of the securities department said that Kelun's ergothionine product raw materials are produced by Chuanning Biotechnology. In addition, Kelun has some other anti-aging products to be launched in the future, and some of the raw materials are also provided by Chuanning. In addition to Columbia, the company will also provide raw materials to some cosmetics customers. The revenue of the big health sector currently accounts for a relatively small proportion of the company. Now the downstream is a blue ocean market and needs to be developed.

In fact, the appearance of the above advertisement is traceable. In the performance meeting held on May 6, Liu Gexin said, "The board of directors is determined to achieve a pattern of therapeutic medicine and preventive medicine in the next three to five years. The advertising slogan of Colum-ergothion has passed the review and will be broadcast soon. I will serve as the spokesperson for this product."

According to industrial and commercial data, Kelun Yongnian is a wholly-owned subsidiary of Kelun Pharmaceutical. It was established on November 20, 2024 and is engaged in food production, health food production, etc.

In a circle of friends close to Kelun Pharmaceutical, the picture advertisement of the Ergothionine oral capsule was also displayed, and said, "A must-see for healthy life! The test of this big health product is amazing. Now the exclusive discount for in-app purchases is open. If you want to improve your status, I will unlock the benefits."

By scanning the QR code to enter the mini program "Arbitrary Club", it shows that the "Ergothionine Capsules" is priced at 1,400 yuan per bottle/60 capsules. The promotional slogan is "Ergothionine, the most cutting-edge anti-aging ingredient in 2025, created by the Kelun Group and the century-old Japanese company, and the free radical removal effect is far 10-30 times that of traditional ingredient VC and Coenzyme Q10." The store information is "Corgothionine Health".

Regarding the price, staff of the securities department of Kelun Pharmaceutical said that there should be some discount activities in the future, but it has not been decided yet.

An industry insider said in an interview with Cailianshe reporter that ergothione is a naturally occurring rare amino acid, with unique physical and chemical properties and structure, and has antioxidant, cell protection, anti-inflammatory and other functions. It has great potential in preventing and treating diseases. It mainly uses biological extraction in production, but it has the disadvantages of long growth cycles of raw materials. It can now be produced in synthetic biology. Studies have shown that ergothionein is also effective in neuroprotection, which can reduce cerebral infarction and antidepressant after stroke in animals, and theoretically improve people's symptoms of sleep difficulties and enhance memory. Ergothione is a common ingredient in skin care products, but it is still relatively rare to take orally.

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