Phoenix Technology News Beijing time on May 7, according to Business Insider, Tesla is experiencing a nightmare in Europe, and its sales in the UK are now surpassed by two low-profile Chinese auto brands.

Tesla sold only 512 cars in the UK last month, a sharp drop from more than 1,300 in April 2024. This shows that the outside world's disgust with Tesla CEO Elon Musk is continuing to impact its European sales.

Tesla's sales are far behind its main rival BYD, which sold 2,511 cars in the UK in April, a year-on-year increase of 650%.

Not only that, Tesla's performance was even left behind by two low-profile Chinese auto brands Jaecoo and Omoda. It is reported that both brands are new brands launched by Chery Automobile to enter the overseas market. Jaecoo is a high-end positioning, and its products focus on off-road style SUVs, emphasizing cost-effectiveness and quality; Omoda is aimed at young and fashionable consumer groups, and takes the new generation of hard-core trendy running SUVs as its label, focusing on fashion, intelligence and cost-effectiveness.

Omoda

Omoda

Although Jaecoo and Omoda were only available in the UK last year, 1,053 and 910 cars were sold in April, according to the United Kingdom Association of Automobile Manufacturers and Traders (SMMT). Jaecoo and Omoda sell a variety of models in the UK, including electric vehicles, hybrid vehicles and fuel vehicles. By contrast, Tesla only sells electric cars.

"Business Insider" said that Tesla was overtaken by two almost unknown Chinese auto brands, which just reflects how severe the dilemma Tesla is facing in its third largest market, Europe. Tesla's sales throughout the European continent are continuing to decline, and its CEO Musk's political stance has aroused the disgust of Europeans, causing car owners to abandon Tesla one after another.

Moreover, Tesla is also facing a new round of electric vehicle competition from traditional car companies such as Volkswagen and Chinese automakers. Although the EU imposed tariffs last year, Chinese automakers are still actively expanding the European market. (Author/Xiao Yu)

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