The online audio-visual program "Shining", directed by the Internet Audio-Visual Program Management Department of the State Administration of Radio, Film and Television, planned by the Beijing Radio and Television Bureau, produced by Youku, produced by Youku, and produced by Moutai 1935, and exclusively named! Since its launch on Zhejiang Satellite TV on March 24, 2025, Grand Canal has been broadcast on Jiangsu Satellite TV, Shandong Satellite TV, Anhui Satellite TV, Henan Satellite TV, and Tianjin Satellite TV. Through this series of online broadcasts, we can experience the style of the Grand Canal culture with more viewers in provinces and cities along the canal.

Six major satellite TV broadcast "Shining! Grand Canal", Taiwan and Internet jointly appreciate the canal culture

"Shining!" After the Grand Canal premiered on Youku on December 23, 2024, many authoritative media such as Xinhua News Agency, People's Daily, Guangming Daily, China Daily, and Global Times reported it. Among them, People's Daily published a commentary on "Shining!" "The Grand Canal" is "building a dialogue between history and reality with rich content, showing the vitality and value of cultural heritage, and is a useful exploration to open up new voices in documentary images."

As an important program for the tenth anniversary of the successful application of the Grand Canal of China, "Shining!" Grand Canal" goes deep into 12 canal cities, experience local life and explores humanistic stories. From planning to shooting and production, the program has received strong support from the Propaganda Departments of 8 provinces and cities along the Grand Canal and the Radio, Film, Culture and Tourism Bureaus, fully demonstrating the strong synergy of the Grand Canal cultural heritage. The "Canal Shining Night" session set up by the program shows the unique charm of cultures in various places: Shaoxing Water Town Club Opera, melodious tunes; the boys on the banks of Xizi Lake danced gracefully, and they complemented the "Brief Zhu" performed by Zhejiang Xiaobaihua Yue Theater; climbed the Yangzhou Huafang night touring the canal to experience the collision of technological beauty and classical beauty; walked into the Huai'an Dutian Temple Popular Theater to listen to the innovative performance of local bands combining rock and Huai opera... The "Run Group" deeply participated in local cultural activities, watched performances, gained talents, and visited the canal, allowing the audience to immerse themselves in the sense of ritual at night.

Six major satellite TV broadcast "Shining! Grand Canal", Taiwan and Internet jointly appreciate the canal culture

"Shining!" "The Grand Canal" uses the city as a link to bring the Grand Canal flowing in life to the screen. After the program was broadcast, cultural tourism along the canal actively responded to the program promotion, vividly displaying the thousands of beautiful scenery on both sides of the canal with short videos, telling the moving canal story; using "Shining Road Book" to provide practical Grand Canal city cultural tourism guide, and through the promotion of the official all-media matrix, the program is more deeply rooted in the cities along the canal. At the same time, "Shining!" The Grand Canal is deeply linked with the Grand Canal culture and tourism, and has carried out a variety of online and offline "lucky" activities, committed to making "lucky" a trend for the whole people. At the beginning of the new year, Wen Shaoqing, a guest of the "Lucky Group", led the "Happy Ningbo Grand Luck", and together with Ningbo citizens, measured the ancient charm and present styles on the canal with their steps; at the same time, they cooperated with the cultural tourism of Yangzhou, Shaoxing and Tianjin to launch the "Canal New Year Slow Live Broadcast", leading the audience to immersively unlock the beautiful scenery of the Grand Canal New Year and appreciate the tranquility and beauty of the canal.

Six major satellite TV broadcast "Shining! Grand Canal", Taiwan and Internet jointly appreciate the canal culture

The Grand Canal is a valuable heritage left to us by our ancestors and a flowing culture. The prosperity and development of Grand Canal cultural tourism cannot be separated from the dissemination of Grand Canal culture. "Shining!" Since its exclusive broadcast on Youku, Grand Canal has received wide praise from viewers, and viewers are watching "Shining" on Youku! While "Grand Canal", it spontaneously pays attention to the Grand Canal culture and widely participates in online sharing and interactions. "Huaiyang cuisine is light but not tasteless, suitable for all ages and young", "Water Explosion! Old Explosion Three", "Let this world-wide cultural heritage be no longer abstract, high-ranking, but enter life", "Every place introduced wants to go for a walk"... As the program continues to be broadcast, more and more viewers have a deeper understanding of the landmarks, food culture, and humanities along the Grand Canal. They share their thoughts after watching the program on multiple platforms, "Exporting cultural heritage in the form of a travel synthesis and feeling the beauty of history and culture is really beneficial."

There is cultural and tourism linkage in the front, and there is Taiwan and Internet linkage in the back. "Shining!" "The Grand Canal" landed on provincial and municipal satellite channels along the Grand Canal. It will use the deep coverage of local satellite TV stations to make the program more in line with family scenes and reach a wider audience group, so that the audience along the route can find emotional resonance in the river at their doorstep and re-understand and understand the familiar Grand Canal. This multi-dimensional and cross-platform broadcasting method has enabled the Grand Canal culture to truly enter thousands of households and become a part of daily life.

Six major satellite TV broadcast "Shining! Grand Canal", Taiwan and Internet jointly appreciate the canal culture

March 24, 2025, "Shining! Grand Canal" was broadcast on Zhejiang Satellite TV; on March 26, "Shining! Grand Canal" was broadcast on Jiangsu Satellite TV and Henan Satellite TV; on March 29, "Shining! Grand Canal" was broadcast on Anhui Satellite TV; on March 30, "Shining! Grand Canal" was broadcast on Shandong Satellite TV; on May 2, "Shining! Grand Canal" is broadcast on Tianjin TV.

With the successive broadcast of the six major satellite TV stations, more viewers will pass "Shining! Grand Canal" A more vivid understanding of the Grand Canal, understand the Grand Canal culture, feel the ancient and modern charm of the Grand Canal, and feel the cultural power and warmth flowing in the long river of history.

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[Editor in charge: Yuan Yuying PK264]